The Use Your Head Campaign was launched in 2010 as a way to promote helmet safety whilst on the piste. Our research has revealed that 77% of skiers/snowboarders are now wearing helmets when they hit the slopes - a 15% increase since the campaign was launched. The poll also confirmed that of those who wore helmets, 73% felt that they should be rewarded for their decision to protect themselves by paying lower travel insurance premiums.
" We choose to completely support safety conscious skiers by rewarding them with reduced premiums and bonus discounts"
As a result, from November 1st 2012 it is now mandatory to wear a helmet in order to benefit from the protection offered on all of Essential Travel's Winter Sports Insurance policies - skiers who do not wear a helmet will risk invalidating their policy.
Essential Travels Nina Montgomery comments: Whilst it is true that a helmet does not reduce all sports injury, it seriously reduces the risk of potentially fatal injuries. That alone warrants making wearing helmets compulsory, and we choose to completely support safety conscious skiers by rewarding them with reduced premiums and bonus discounts.
By making ski helmets mandatory for insurance cover, Essential Travel are able to offer:
- 15% discount on Essential Travel Winter Sports insurance premiums
- Discounts with a number of retailers including Neilson Holidays (up to 25% ), Ellis Brigham (10% ), Tail-Wags (10% ), Facewest (10% ), Chelston Direct (10% ), Rental Republic (10% ), Fosy (10% ) and Bobski (10% )
- In addition, Essential Travel are also donating £1 for each policy bought to the brain injury charity Headway
Purchase Winter Sports Travel Insurance & Access the Discounts
For press enquiries call Nina Montgomery on 0207 0870 454, or Paula Gardner on 0207 0870 451, or email Paula Gardner.