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Use Your Head & SAVE

Wear a helmet this season to unlock exclusive winter sports discounts

Now in it’s 3rd year, our Use Your Head campaign is back to promote the benefits of wearing a helmet whilst on piste. A whopping 77% of our customers now wear a helmet whilst skiing or snowboarding - a 15% increase in just 2 seasons!

73% of you said you wanted to wear a helmet & be rewarded for your actions

We listened. To reward you for your decision to ski safely, we’ve partnered with the likes of Neilson, Ellis Brigham & Facewest to help you cut the cost of skiing safely.

No helmet, No insurance

This year, our message is clear – it is now compulsory that you wear a helmet whilst participating in winter sports activities to be fully covered by our fantastic winter sports travel insurance policies.

Save 15% on our Insurance to access all these exclusive savings!

The Use Your Head campaign gives you the opportunity to save 15% on winter sports travel insurance. If you wear a helmet when you take part in winter sports, or plan to next time, get a quote now.

save 15% →

Save an exclusive 10% on helmets

Ellis Brigham are an official partner of the Use Your Head campaign and are offering an online and in-store 10% discount on helmets.

save 10% →

Save up to 25% on your holidays

As partners of the campaign Neilson have provided an up to 25% discount on their holidays exclusively for Use Your Head.

save 25% →

Save 10% on Tail-Wags helmet covers

Be the coolest on the slopes with the fantastic Tail-Wags helmet covers. Buy now at a fantastic partner discount of 10% .

save 10% →

Save 10% on ALL Facewest products

You can save 10% on a new pair of skis, poles or even an avalanche safety kit with our awesome campaign partners Facewest.

save 10% →

Save 10% on Ski Clothing

Chelston Direct are a new sponsor for this season! You can save 10% online on a wide choice of ski wear, goggles and accessories.

save 10% →

Save 10% on Ski Hire

Another new partner this season! Rental Republic allow you to save 10% on their ski hire and servicing, both delivered to your door!

save 10% →

Save 10% on Headwear

Fosi Originals (as worn by Carole Middleton) are offering an exclusive 10% discount to keep you looking stylish on the slopes!

save 10% →

Save 10% on Sledges

A new 2013 partner, Bobskis sledges will ensure you have fun on their fantastic sledges with an exclusive 10% discount to Use Your Head!

save 10% →

Donate £1 to Headway, the Brain Injury Association

The Use Your Head campaign donates £1 from every winter sports policy sold to the charity Headway. This £1 goes towards Headway's work to improve life after brain injury. Headway provides information, support and services to people affected by brain injury and their families and carers.

find out more →

What do you think of the campaign?

I'd definitely say wear a helmet, I really would, especially if you're going to go in the park or going to ride jumps. I've hit my head a lot of times, had a few concussions, definitely had a helmet with a crack in it and had to replace it. I've seen friends who have had head injuries and their helmets have definitely saved them.

Jenny Jones

Professional Snowboarder, 3x X-Games Gold Medallist & Team GB Member

I always without fail wear a helmet. I nearly broke my neck a few years back now. I came up short on a jump and my head hit the floor and my body flipped straight over my head. I was wearing a helmet and I cracked it in half, so, that saved me. I've cracked about 3 helmets in half now, so yeah, definitely worth
wearing it!

James Webb

Professional Freestyle Skier & Team GB Member

I wear a helmet from the first minute I have my skis on. I hit my head quite badly a few years ago while jumping. I temporarily lost my memory and was sick with a concussion. I spent a night at the hospital. I don't want to think what would have happened to me if I wasn't wearing a helmet.

Marco Eydallin

Professional Freestyle Skier and Coach

You should definitely wear a helmet, even if you don't like the feel of having it on, once you're riding with it you just forget you have it on, and it definitely saves lives, that's the main thing.

Mike Rowland

Professional Freestyle Skier

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