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What is the Sea Sense Campaign?

When you're on holiday, it's easy to get caught up in the holiday spirit and throw caution to the wind when actually it's the time to be most vigilant.

Our Sea Sense campaign is a bid to encourage consumers to really think about the risks involved in undertaking water activities abroad. We're not asking you to stop having fun, but we are asking you to Sea Sense this summer.

Why do you need to Sea Sense?

Earlier this year, a worrying 40% of our customers admitted to embarking on dangerous water sports activities while abroad without knowing if they had sufficient travel insurance.

This is an incredible risk to take if you consider that the accident rate to UK citizens travelling abroad has doubled in the past 4 years with water sports being one of the main culprits.

Key Sea Sense Campaign Messages:

  • Sea Sense - Plan ahead and book travel insurance before you go
  • Sea Safe - Wear suitable protective gear when taking part in activities
  • Sea Sober - Do not drink and participate in water sports

Sea Sense Campaign Partners





What does the Foreign and Commonwealth Office advise?

Lynda St Cooke from the Foreign and Commonwealth Office said:

"Check the small print of your travel insurance policy to be sure that it covers all water sports activities. It's all too easy to make a spur of the moment decision to hop on a jet-ski or hire a boat for the day, and realise too late that you're not covered. Then you risk extortionate medical bills if something goes wrong. We see many cases of British nationals who have ended up saddled with a massive debt at the end of their holiday because their policy didn't cover them for the activities they took part in."

Visit the FCO's website for more information on travel insurance and preparing for a holiday abroad.