Neilson Holidays Joins "Use Your Head": Safer Snow Slopes Campaign

USE YOUR HEAD, WEAR A HELMET AND CLAIM MINIMUM OF 10% OFF 2012 HOLIDAY

Neilson Holidays (www.neilson.co.uk), the active holiday experts, has joined the Use Your Head initiative to encourage skiers and snowboarders to wear a helmet. To mark joining the campaign, Neilson Holidays is offering savings of 10%-25% on Neilson Ski & Snowboard, Sailing or Beachclub holidays booked in 2012, including during peak season. Insurance provider Essential Travel launched Use Your Head in 2010 when 40% of its ski and snowboard customers admitted they would not be wearing a helmet despite 75% claiming to have suffered an accident serious enough to warrant medical assistance. Mountain sports kit retailer Ellis Brigham, expert ski equipment provider Facewest, Tail-Wags helmet covers and the brain injury association Headway subsequently joined the campaign.

18.2% of those surveyed after the Use Your Head initiative launched said they wore helmets for the first time.

Paul Deadman from Neilson Holidays said: "We take slope safety seriously and we wholeheartedly support the Use Your Head campaign, particularly for kids. We include helmet hire in the rental price of children's equipment in virtually all of our resorts, and when they see heroes like Seth Morrison and Shaun White wearing a helmet it's hard to get them to take it off! Everyone, no matter what age or experience level, should wear a helmet when they take to the slopes."

Stuart Bensusan from Essential Travel said: "We welcome Neilson Holidays to Use Your Head as it goes from strength to strength in its second year. We were the first insurance specialist to offer discounts to skiers and snowboarders willing to wear helmets, but too many people are still intent on not wearing helmets and the reality is they save lives. Our initial survey showed over 65% of those in a ski related accident believed that wearing a helmet lessened the severity of their injuries. We continue to urge skiers and snowboarders to wear a helmet and to place the same value on helmets for winter sports as they would for cycling or rock climbing."

Customers are eligible to save 10%-25% discount on 2012 holidays simply by purchasing an Essential Travel Winter Sports insurance policy. Customers receive an email with a link to the Neilson Holidays' website (www.neilson.co.uk) where the discount can be redeemed with an exclusive code. Alternatively, call Neilson Holidays on 0844 879 8155 and quote 'Use Your Head' and the Essential Travel Winter Sports insurance policy number to book. Travel companies interested in supporting the Use Your Head campaign can earn commission on the Winter Sports Travel Insurance policies and should e-mail: affiliates

About Essential Travel

Established in 2001, Essential Travel is one of the UK's leading online travel essentials companies. Since 2002, we've protected over 5 million holidaymakers with our fully-comprehensive, competitively-priced travel insurance, as well as providing priority access to the most sought after car parks, hotels and lounges at all major airports across the UK.

Essential Travel is now part of Holiday Extras.